{"id":4440,"date":"2024-11-02T20:15:58","date_gmt":"2024-11-03T02:15:58","guid":{"rendered":"https:\/\/elstandarddetamaulipas.com\/index.php\/2024\/11\/02\/cofece-obliga-a-amazon-y-mercado-libre-a-separar-streaming-de-membresias\/"},"modified":"2024-11-02T20:15:58","modified_gmt":"2024-11-03T02:15:58","slug":"cofece-obliga-a-amazon-y-mercado-libre-a-separar-streaming-de-membresias","status":"publish","type":"post","link":"https:\/\/elstandarddetamaulipas.com\/index.php\/2024\/11\/02\/cofece-obliga-a-amazon-y-mercado-libre-a-separar-streaming-de-membresias\/","title":{"rendered":"COFECE Obliga a Amazon y Mercado Libre a Separar Streaming de Membres\u00edas"},"content":{"rendered":"<p>La Comisi\u00f3n Federal de Competencia Econ\u00f3mica (COFECE) ha emitido una resoluci\u00f3n sin precedentes en M\u00e9xico, exigiendo a <a href=\"https:\/\/www.amazon.com.mx\/\">Amazon<\/a> y <a href=\"https:\/\/www.mercadolibre.com.mx\/\">Mercado Libre<\/a> desligar los servicios de <a href=\"https:\/\/enlacevictoria.com\/tag\/streaming\/\">streaming<\/a> de sus ofertas de membres\u00eda, en un esfuerzo por asegurar la competencia leal en el comercio electr\u00f3nico.<\/p>\n<h2>Decisi\u00f3n por la Competencia<\/h2>\n<p>La decisi\u00f3n de COFECE surge tras identificar que la inclusi\u00f3n de servicios como Prime Video, Disney+, entre otros, en las membres\u00edas de Amazon y Mercado Libre, distorsiona el mercado. La medida pretende evitar que estos beneficios adicionales act\u00faen como barreras para otros competidores.<\/p>\n<h2>Detalles de la Orden<\/h2>\n<p>COFECE especifica que cualquier servicio ajeno al \u00e1mbito del comercio electr\u00f3nico, incluidos videojuegos y m\u00fasica, debe ofrecerse de manera independiente a las suscripciones de lealtad. Esto implica una notable reestructuraci\u00f3n en c\u00f3mo estas empresas brindan valor agregado a sus clientes.<\/p>\n<h2>Plazo para la Implementaci\u00f3n<\/h2>\n<p>Amazon y Mercado Libre tienen un plazo m\u00e1ximo de seis meses, con posibilidad de extensi\u00f3n, para acatar la orden. De no mediar objeciones, los servicios de streaming deber\u00e1n ser retirados de las membres\u00edas para principios de 2025.<\/p>\n<h2>Mayor Transparencia<\/h2>\n<p>Adicionalmente, la Cofece exige que ambas plataformas mejoren la transparencia en la forma en que promocionan productos, asegurando que no haya preferencias injustas por art\u00edculos distribuidos a trav\u00e9s de sus propias redes log\u00edsticas.<\/p>\n<h2>Tiempos de Cambio<\/h2>\n<p>Este requerimiento ocurre en un momento clave para las plataformas, con Mercado Libre ajustando precios de sus membres\u00edas y Amazon integrando anuncios en Prime Video. Ambas compa\u00f1\u00edas deber\u00e1n reevaluar sus estrategias para cumplir con las nuevas regulaciones y mantener su competitividad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Comisi\u00f3n Federal de Competencia Econ\u00f3mica (COFECE) ha emitido una resoluci\u00f3n sin precedentes en M\u00e9xico, exigiendo a Amazon y Mercado Libre desligar los servicios de streaming de sus ofertas de membres\u00eda, en un esfuerzo por asegurar la competencia leal en el comercio electr\u00f3nico. Decisi\u00f3n por la Competencia La decisi\u00f3n de COFECE surge tras identificar que<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-4440","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COFECE Obliga a Amazon y Mercado Libre a Separar Streaming de Membres\u00edas - El Standard de Tamaulipas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elstandarddetamaulipas.com\/index.php\/2024\/11\/02\/cofece-obliga-a-amazon-y-mercado-libre-a-separar-streaming-de-membresias\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COFECE Obliga a Amazon y Mercado Libre a Separar Streaming de Membres\u00edas - El Standard de Tamaulipas\" \/>\n<meta property=\"og:description\" content=\"La Comisi\u00f3n Federal de Competencia Econ\u00f3mica (COFECE) ha emitido una resoluci\u00f3n sin precedentes en M\u00e9xico, exigiendo a Amazon y Mercado Libre desligar los servicios de streaming de sus ofertas de membres\u00eda, en un esfuerzo por asegurar la competencia leal en el comercio electr\u00f3nico. 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